Released on: October 14, 2008, 1:50 am

Press Release Author: PR Hub

Industry: Semiconductors

Press Release Summary: Magma(r) Design Automation Inc. (Nasdaq: LAVA), a provider of
chip design software, today announced that Impinj has standardized on Magma's IC
implementation software. Impinj, a leading provider of radio-frequency
identification (RFID) solutions, selected Magma's system after it was proven to
dramatically reduce turnaround time, power and area, allowing Impinj to
significantly decrease development costs and improve performance on ICs (integrated
circuits) used in its RFID solutions.

Press Release Body: Magma(r) Design Automation Inc. (Nasdaq: LAVA), a provider of chip
design software, today announced that Impinj has standardized on Magma's IC
implementation software. Impinj, a leading provider of radio-frequency
identification (RFID) solutions, selected Magma's system after it was proven to
dramatically reduce turnaround time, power and area, allowing Impinj to
significantly decrease development costs and improve performance on ICs (integrated
circuits) used in its RFID solutions.

"Magma's clean and efficient RTL-to-GDSII flow allowed us to reduce our turnaround
time by as much as 200 percent while reducing the design area by as much as 25
percent," said Vahid Vafaei, CAD director at Impinj. "Talus(r) Power Pro enabled us to
accurately pinpoint areas in the design with the highest power consumption and make
adjustments that led to a drastic 30 percent power reduction. With the proven
ability to deliver impressive improvements, Magma is now our primary IC
implementation software vendor."

"Power-sensitive designs, such as RFID chips, particularly benefit from the
low-power techniques applied throughout our RTL-to-GDSII design flow - they ensure
the lowest power design and predictable results," said Kevin Moynihan, general
manager of Magma's Design Implementation Business Unit. "Impinj's impressive
improvements and decision to standardize on Magma software are strong endorsements
of our flow's unique advantages and ability to deliver high quality of results while
meeting delivery schedules and reducing costs."

Improving QoR for RFID Chips with Magma's IC Implementation Software
RFID provides a means of identifying objects via a wireless communications protocol
using radio waves, and recent advances have moved this technology from bulky boxes
to highly integrated circuitry. As with most wireless devices, minimizing power and
area are key to achieving the required quality of results for RFID chips. With an
integrated RTL-to-GDSII design flow and unified data model architecture, the Magma
software concurrently analyzes and optimizes the design for timing, area and power.
Sophisticated power reduction techniques are applied throughout the flow. The
combination of a unique architecture and advanced capabilities allow the Magma
system to deliver better results faster.

About Magma
Magma's software for designing integrated circuits (ICs) is used to create complex,
high-performance chips required in cellular telephones, electronic games, WiFi, MP3
players, DVD/digital video, networking, automotive electronics and other electronic
applications. Magma's EDA software for IC implementation, analysis, physical
verification, circuit simulation and characterization is recognized as embodying the
best in semiconductor technology, enabling the world's top chip companies to "Design
Ahead of the Curve"(tm) while reducing design time and costs. Magma is headquartered in
San Jose, Calif., with offices around the world. Magma's stock trades on Nasdaq
under the ticker symbol LAVA. Visit Magma Design Automation on the Web at
www.magma-da.com.


About Magma India: Magma established its first facility in India in 2003 and now has
offices in Bangalore, Noida and Mumbai. Over 25 percent of Magma's worldwide
employees are located in India and operations there include R&D, Product
Engineering, Product Specialists, field applications engineering, sales and
University programs. With these offices, Magma provides its local customers with
world-class support and leverages the growing pool of engineering talent to develop
its next-generation chip design software
###

Magma and Talus are registered trademarks and "Design Ahead of the Curve," is a
trademark of Magma Design Automation Inc. All other product and company names are
trademarks or registered trademarks of their respective companies.


Forward-Looking Statements:
Except for the historical information contained herein, the matters set forth in
this press release, including statements that Magma software reduces turnaround
time, power and area of RFID chips are forward-looking statements within the meaning
of the "safe harbor" provisions of the Private Securities Litigation Reform Act of
1995.These forward-looking statements are subject to risks and uncertainties that
could cause actual results to differ materially including, but not limited to
Magma's ability to keep pace with rapidly changing technology, its products'
abilities to produce desired results and Impinj's decision to continue using Magma
software. Further discussion of these and other potential risk factors may be found
in Magma's public filings with the Securities and Exchange Commission (www.sec.gov).
Magma undertakes no additional obligation to update these forward-looking
statements.

LAVA-G


Web Site: http://www.magma-da.com

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